shopify themes

Judging a Book by Its Cover: The Importance of Picking the Right Shopify Theme and 4 Tips to Help You Find It  

  Trust me, I know how it goes: you’ve got that great idea for an e-commerce store, your products ready to go, you’ve followed all the steps and rules and now you just want to get your store opened. So what do you do? You’ve selected Shopify for your platform (because it’s pretty much industry
-> Continue reading Judging a Book by Its Cover: The Importance of Picking the Right Shopify Theme and 4 Tips to Help You Find It  

Top 5 Unique Site Designs That Didn’t Work in 2017

In this day and age, with saturation in almost every market and avenue, you’ve got to figure out ways to set yourself and your business apart. I encourage many of the clients I work with to find their unique voice and put a megaphone on it. That fact of the matter is, being unique will
-> Continue reading Top 5 Unique Site Designs That Didn’t Work in 2017

5 Strategies to Plan the Perfect Mental Health Day

For Americans, it can be hard to say “when.” Some may even venture to call us gluttonous but the fact of the matter is we have a voracious appetite for all things whether they might be fireworks (#5 internationally), beer (in the top 20 internationally) or beef (#4 internationally). Unfortunately, this appetite also comes with
-> Continue reading 5 Strategies to Plan the Perfect Mental Health Day

3 Fantastic SEO Resources & How to Use Them

Although there is no shortage of industry professionals decrying the death of SEO, in one woman’s humble opinion, the tactic is far from dead. In fact, I don’t even think it’s got a head cold. As long as Google is the go-to way to find what you’re looking for on the Internet (and with 3.5
-> Continue reading 3 Fantastic SEO Resources & How to Use Them

5_Interesting_Sales_Peak_Blog

Top 5 Most Interesting Sales Peaks For Different Industries

If you’re a stats nerd like me, you’re always looking for weird trends in seasonal sales. See, statistics aren’t just my job but my passion. I love numbers, charts, graphs (line, bar, histograms and pie. I don’t discriminate) and any other methodology that helps my company enrich our market presence. Oftentimes, when I’m on these
-> Continue reading Top 5 Most Interesting Sales Peaks For Different Industries

3 _Tips_for_Photoshoot

3 Must-Know Tips For Running an Amazing Photoshoot

Sooner or later you’re going to have to run this photoshoot. You’ve put it off long enough but now the client is asking for those high quality photos that you promised them ages ago. Yeah, you tried to pass off those artsy shots you took on your iPhone but they saw right through them. The
-> Continue reading 3 Must-Know Tips For Running an Amazing Photoshoot

10 Great Shopify Apps To Grow Your Business

I think some congratulations are in order—you started your own ecommerce business on Shopify! This, in and of itself, is a major accomplishment. Precious few people actually make it to the launch phase and instead stall out during planning. So kudos. Now comes the hard part. But wait, you say, everything up to this moment
-> Continue reading 10 Great Shopify Apps To Grow Your Business

Social Media Engagement

3 Easy Ways to Boost Your Social Media Engagement

Try going to a happy hour for digital marketing entrepreneurs and not hearing someone, usually multiple people, chirping about social media engagement. To be fair, these happy hours aren’t usually the most thrilling affairs. Generally, it’s a lot of passing around of businesses cards and talking about metrics. But social media engagement is the hot
-> Continue reading 3 Easy Ways to Boost Your Social Media Engagement

undersatnding what you sell

The RED Method: 3 Tips For Understanding What You Sell

I know a guy who works in booze. It seems like a pretty good life. He visits accounts, by day and hobnobs with the elite of the mixology and fine dining world by night. He started his distribution company with one spirit brand whose sole offering was four different kinds of infused vodka. In a
-> Continue reading The RED Method: 3 Tips For Understanding What You Sell

Unique Site Designs

The Weird Web: Top 5 Unique Site Designs That Worked in 2016

I think it was the inimitable author Stephen King who once said, “People think that I must be a very strange person. This is not correct. I have the heart of a small boy. It is in a glass jar on my desk.” Now, this quote might not seem so relevant to an article on
-> Continue reading The Weird Web: Top 5 Unique Site Designs That Worked in 2016

Lessons Learned

6 Lessons Learned From 6 Sites That Did Over 1 Million Dollars in Under 90 Days

As the CEO of Group 8A, a digital marketing company, I am constantly engaged in a never-ending learning process. The world of digital marketing is a state of perpetual evolution that requires one to keep a close eye on new developments, platforms, and strategies to succeed. In 2016, our company worked with 6 different e-commerce
-> Continue reading 6 Lessons Learned From 6 Sites That Did Over 1 Million Dollars in Under 90 Days

Managing Freelancers

8 Must-Know Tips for Successfully Managing Freelancers

As the creative director of a digital marketing agency, I am responsible for managing the creation and maintenance of various clients’ websites, as well as designing digital ads. The process of building a site or ad from scratch involves numerous aspects and skillsets including: creative web design, coding, copywriting, and SEO. Like most small to
-> Continue reading 8 Must-Know Tips for Successfully Managing Freelancers

SIte work for Brick-and-Mortar

Top Tips For Making Your Site Work For Your Brick & Mortar Business

If you spend any time researching the subject, you’ve no doubt heard the phrase “brick-and-mortar is dying” reiterated and that, beyond a shadow of a doubt, “online is the new reigning champion of retail.” While this trend toward online retail certainly skews upward, it has not yet dethroned the brick-and-mortar business. Studies have shown that
-> Continue reading Top Tips For Making Your Site Work For Your Brick & Mortar Business

Your Universal Checklist For Building an Ecommerce Business From Scratch

In many ways, starting an ecommerce business isn’t so different from starting a brick and mortar, as in, you’re going to need to do all the little things anyone else would do just, y’know, online. The beginning of your ecommerce journey is going to start behind closed doors where you will germinate the seeds of
-> Continue reading Your Universal Checklist For Building an Ecommerce Business From Scratch

5 Tricks to Speed Up SEO Results

If you’re a digital marketer or content writer who needs to keep abreast of SEO best practices then you likely live your life in a constant state of frustration. After all, a quick glance at the history of Google’s search algorithm changes is enough to fill even the most resilient SEO strategist with utter dread.
-> Continue reading 5 Tricks to Speed Up SEO Results

YouTube Videos are More Valuable Than They Seem

YouTube ads are a topic known to raise a skeptical eyebrow among digital marketers. While no one doubts the impact and possible benefits of a successful video / video ad, the high-cost minimum CPM and the resources required to produce a high-quality shareable video leave most with a sense of trepidation.  The difficulty in tracking
-> Continue reading YouTube Videos are More Valuable Than They Seem

It’s Time to Put Mobile Marketing First

It’s a prophecy long foretold and one, which the Internet has preached for years without subsequent manifestation. You know the headline, “X is the Year of Mobile Marketing.” The same story has made headlines since 2012, foretelling a world where mobile marketing holds greater relevance and reaps more conversions than mobile’s elder, the desktop computer.
-> Continue reading It’s Time to Put Mobile Marketing First

6 Expert Tips for Marketing Your Brand New Website

If you’re new to the world of e-commerce or digital content it can be an overwhelming landscape to navigate, especially if you’re transitioning from a brick and mortar store or print publication. The methods for audience building and spreading brand awareness on the web are much different than in the old world. For someone without
-> Continue reading 6 Expert Tips for Marketing Your Brand New Website

7 Ways to Make Working Remotely Work Better

This column was originally published on Entrepreneur.com on July 23, 2015. Telecommuting has exploded in recent years alongside technological advances and globalization. As the digital and economic landscapes have changed, so have our workplaces. Both employers and employees want more work flexibility and mobility, and the technology exists to meet these demands. Accordingly, growing numbers
-> Continue reading 7 Ways to Make Working Remotely Work Better

Top Digital Marketing Strategies: Ensuring Online Brand Success

To survive in the modern world, a brand needs more than just a great product or service. It is highly likely that almost all of a brand’s customers will have access to the internet and so utilizing the web can be an amazing way of generating both revenue and brand awareness. The problem, however, is
-> Continue reading Top Digital Marketing Strategies: Ensuring Online Brand Success

Top 15 Benefits of Google Analytics to Transform Your Content in 2017

“Times, they are a changin’”… and we’re not just talking about the new calendar hanging on the wall! There are few industries that change as rapidly as online data analytics– SEO, keyword research, and content creation keep businesspeople on their toes and all too often up at night trying to understand the latest developments. Google
-> Continue reading Top 15 Benefits of Google Analytics to Transform Your Content in 2017

How E-commerce Brands Can Win At Marketing

How E-commerce Brands Can Win At Marketing

By Omer Rachamim’s estimate, there are between 12-24 million eCommerce shops around the world. But only a mere 2.7-5.4% (650,000 stores) earn more than $1,000 in annual revenue. Frankly, few online businesses are good at figuring out how to generate meaningful sales. While the stats may be discouraging, it is not impossible for eCommerce companies
-> Continue reading How E-commerce Brands Can Win At Marketing