undersatnding what you sell

The RED Method: 3 Tips For Understanding What You Sell

I know a guy who works in booze. It seems like a pretty good life. He visits accounts, by day and hobnobs with the elite of the mixology and fine dining world by night. He started his distribution company with one spirit brand whose sole offering was four different kinds of infused vodka. In a
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Unique Site Designs

The Weird Web: Top 5 Unique Site Designs That Worked in 2016

I think it was the inimitable author Stephen King who once said, “People think that I must be a very strange person. This is not correct. I have the heart of a small boy. It is in a glass jar on my desk.” Now, this quote might not seem so relevant to an article on
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Lessons Learned

6 Lessons Learned From 6 Sites That Did Over 1 Million Dollars in Under 90 Days

As the CEO of Group 8A, a digital marketing company, I am constantly engaged in a never-ending learning process. The world of digital marketing is a state of perpetual evolution that requires one to keep a close eye on new developments, platforms, and strategies to succeed. In 2016, our company worked with 6 different e-commerce
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Managing Freelancers

8 Must-Know Tips for Successfully Managing Freelancers

As the creative director of a digital marketing agency, I am responsible for managing the creation and maintenance of various clients’ websites, as well as designing digital ads. The process of building a site or ad from scratch involves numerous aspects and skillsets including: creative web design, coding, copywriting, and SEO. Like most small to
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SIte work for Brick-and-Mortar

Top Tips For Making Your Site Work For Your Brick & Mortar Business

If you spend any time researching the subject, you’ve no doubt heard the phrase “brick-and-mortar is dying” reiterated and that, beyond a shadow of a doubt, “online is the new reigning champion of retail.” While this trend toward online retail certainly skews upward, it has not yet dethroned the brick-and-mortar business. Studies have shown that
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Your Universal Checklist For Building an Ecommerce Business From Scratch

In many ways, starting an ecommerce business isn’t so different from starting a brick and mortar, as in, you’re going to need to do all the little things anyone else would do just, y’know, online. The beginning of your ecommerce journey is going to start behind closed doors where you will germinate the seeds of
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5 Tricks to Speed Up SEO Results

If you’re a digital marketer or content writer who needs to keep abreast of SEO best practices then you likely live your life in a constant state of frustration. After all, a quick glance at the history of Google’s search algorithm changes is enough to fill even the most resilient SEO strategist with utter dread.
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YouTube Videos are More Valuable Than They Seem

YouTube ads are a topic known to raise a skeptical eyebrow among digital marketers. While no one doubts the impact and possible benefits of a successful video / video ad, the high-cost minimum CPM and the resources required to produce a high-quality shareable video leave most with a sense of trepidation.  The difficulty in tracking
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It’s Time to Put Mobile Marketing First

It’s a prophecy long foretold and one, which the Internet has preached for years without subsequent manifestation. You know the headline, “X is the Year of Mobile Marketing.” The same story has made headlines since 2012, foretelling a world where mobile marketing holds greater relevance and reaps more conversions than mobile’s elder, the desktop computer.
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6 Expert Tips for Marketing Your Brand New Website

If you’re new to the world of e-commerce or digital content it can be an overwhelming landscape to navigate, especially if you’re transitioning from a brick and mortar store or print publication. The methods for audience building and spreading brand awareness on the web are much different than in the old world. For someone without
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7 Ways to Make Working Remotely Work Better

This column was originally published on Entrepreneur.com on July 23, 2015. Telecommuting has exploded in recent years alongside technological advances and globalization. As the digital and economic landscapes have changed, so have our workplaces. Both employers and employees want more work flexibility and mobility, and the technology exists to meet these demands. Accordingly, growing numbers
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Top Digital Marketing Strategies: Ensuring Online Brand Success

To survive in the modern world, a brand needs more than just a great product or service. It is highly likely that almost all of a brand’s customers will have access to the internet and so utilizing the web can be an amazing way of generating both revenue and brand awareness. The problem, however, is
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Top 15 Benefits of Google Analytics to Transform Your Content in 2017

“Times, they are a changin’”… and we’re not just talking about the new calendar hanging on the wall! There are few industries that change as rapidly as online data analytics– SEO, keyword research, and content creation keep businesspeople on their toes and all too often up at night trying to understand the latest developments. Google
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How E-commerce Brands Can Win At Marketing

How E-commerce Brands Can Win At Marketing

By Omer Rachamim’s estimate, there are between 12-24 million eCommerce shops around the world. But only a mere 2.7-5.4% (650,000 stores) earn more than $1,000 in annual revenue. Frankly, few online businesses are good at figuring out how to generate meaningful sales. While the stats may be discouraging, it is not impossible for eCommerce companies
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