Content Marketing Landscape

E-commerce Brands Killing the Content Game

E-commerce is a brutally competitive sphere. There are thousands of companies competing for the same customers, not to mention the giants such as Amazon, Target, and Zappos who already have a chunk of the space fully covered. It can seem like an impossible task to make a name for yourself in the e-commerce world unless
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Carved Phone Accessories

This Company Does Mobile Phone Accessories Right! [And You Can Too!]

It’s no secret that smartphones are popular. In fact, popular is an understatement. They are freaking ubiquitous! Everyone and their mother seems to own one. In 2016 alone, 1.5 billion smartphones were sold around the world. Those are huge sales! While we could easily fall into a never-ending conversation about the smartphone market, I’d like
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shopify themes

Judging a Book by Its Cover: The Importance of Picking the Right Shopify Theme and 4 Tips to Help You Find It  

  Trust me, I know how it goes: you’ve got that great idea for an e-commerce store, your products ready to go, you’ve followed all the steps and rules and now you just want to get your store opened. So what do you do? You’ve selected Shopify for your platform (because it’s pretty much industry
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5_Interesting_Sales_Peak_Blog

Top 5 Most Interesting Sales Peaks For Different Industries

If you’re a stats nerd like me, you’re always looking for weird trends in seasonal sales. See, statistics aren’t just my job but my passion. I love numbers, charts, graphs (line, bar, histograms and pie. I don’t discriminate) and any other methodology that helps my company enrich our market presence. Oftentimes, when I’m on these
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10 Great Shopify Apps To Grow Your Business

I think some congratulations are in order—you started your own ecommerce business on Shopify! This, in and of itself, is a major accomplishment. Precious few people actually make it to the launch phase and instead stall out during planning. So kudos. Now comes the hard part. But wait, you say, everything up to this moment
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undersatnding what you sell

The RED Method: 3 Tips For Understanding What You Sell

I know a guy who works in booze. It seems like a pretty good life. He visits accounts, by day and hobnobs with the elite of the mixology and fine dining world by night. He started his distribution company with one spirit brand whose sole offering was four different kinds of infused vodka. In a
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Unique Site Designs

The Weird Web: Top 5 Unique Site Designs That Worked in 2016

I think it was the inimitable author Stephen King who once said, “People think that I must be a very strange person. This is not correct. I have the heart of a small boy. It is in a glass jar on my desk.” Now, this quote might not seem so relevant to an article on
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Lessons Learned

6 Lessons Learned From 6 Sites That Did Over 1 Million Dollars in Under 90 Days

As the CEO of Group 8A, a digital marketing company, I am constantly engaged in a never-ending learning process. The world of digital marketing is a state of perpetual evolution that requires one to keep a close eye on new developments, platforms, and strategies to succeed. In 2016, our company worked with 6 different e-commerce
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SIte work for Brick-and-Mortar

Top Tips For Making Your Site Work For Your Brick & Mortar Business

If you spend any time researching the subject, you’ve no doubt heard the phrase “brick-and-mortar is dying” reiterated and that, beyond a shadow of a doubt, “online is the new reigning champion of retail.” While this trend toward online retail certainly skews upward, it has not yet dethroned the brick-and-mortar business. Studies have shown that
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Your Universal Checklist For Building an Ecommerce Business From Scratch

In many ways, starting an ecommerce business isn’t so different from starting a brick and mortar, as in, you’re going to need to do all the little things anyone else would do just, y’know, online. The beginning of your ecommerce journey is going to start behind closed doors where you will germinate the seeds of
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It’s Time to Put Mobile Marketing First

It’s a prophecy long foretold and one, which the Internet has preached for years without subsequent manifestation. You know the headline, “X is the Year of Mobile Marketing.” The same story has made headlines since 2012, foretelling a world where mobile marketing holds greater relevance and reaps more conversions than mobile’s elder, the desktop computer.
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6 Expert Tips for Marketing Your Brand New Website

If you’re new to the world of e-commerce or digital content it can be an overwhelming landscape to navigate, especially if you’re transitioning from a brick and mortar store or print publication. The methods for audience building and spreading brand awareness on the web are much different than in the old world. For someone without
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How E-commerce Brands Can Win At Marketing

How E-commerce Brands Can Win At Marketing

By Omer Rachamim’s estimate, there are between 12-24 million eCommerce shops around the world. But only a mere 2.7-5.4% (650,000 stores) earn more than $1,000 in annual revenue. Frankly, few online businesses are good at figuring out how to generate meaningful sales. While the stats may be discouraging, it is not impossible for eCommerce companies
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