December 8, 2016

Conversion Optimization & Site Enhancement

  • A/B Testing (if available)
  • Bi-Weekly Progress Review
    • Reporting (monthly, week over week, by campaign)
  • Bounce/Exit Rate Analysis
  • Competitive Set Analysis
  • Create & Manage Activity Log
  • Customer Shopping Experience Audit & Recommendations
  • E-Commerce P&L Modeling
  • Ensure Proper Analytics Tracking
  • First Click vs. Last Click Attribution Modeling
  • Navigation & Menu Analysis and Enhancement Suggestions
  • Negotiate, Contract & Manage 3rd Party Vendors
  • On Site Behavior Analytics
  • Page Analysis & Optimization:
    • Category Page
    • Checkout/Cart
    • Homepage
    • Landing Pages
    • Product Page
  • Pricing Illustration Recommendations
  • Prioritization & Direction of Implementation Plan
  • Product Photography Optimization
  • Product Sequencing/Categorization Assistance
  • Reducing Bounce/Exit Rates
  • Regular Management of in-house or 3rd party vendors for execution
  • Research 3rd Party Solutions
  • Shopping Funnel Analysis
  • Return Analysis
  • Site Search Analysis & Enhancement Opportunities
  • Site Speed Analysis & Recommendations
  • Traffic Source Analysis
  • User Experience Audit – Best Practices Audit & Recommendations

Unlock your website’s potential.

Does your website traffic convert to sales? Group8A will audit your current site and make improvements so it becomes an automated conversion machine. Over time, we’ll conduct data-driven reviews to continue improving its performance.

Your website has one job: turning leads into customers. Just like you wouldn’t be satisfied with an employee who doesn’t do their job, you shouldn’t tolerate when your website doesn’t either.

Group8A will fine-tune your site so it becomes your company’s best salesperson. Our team of conversion experts will continue to refine its ability to win you new business by finding new ways to optimize for sales.