Mood Fabrics

is the number one place to shop for high-end fashion fabrics in the world. The company has stores in both New York City and Los Angeles.

They provide fabric to everyone from at home fashionistas to NY and LA film and television costume designers. The company gained widespread notoriety when their store became the home of reality TV show,
Despite their local support and online traffic gleaned from Project Runway, the company’s digital conversion rates were unsatisfactory.

reached out to for assistance in increasing their conversion rates with SEM, email marketing, conversion optimization & site enhancements, remarketing and analytics.