is an online shoe wear business founded by three woman — two longtime friends who met in college and one of their daughters. Their love of college sports led them to create custom shoes bearing college colors and logos. They hold the official license for hightop canvas shoes and low top tennis sneakers designed with college logos and color schemes.
approached as a growing business seeking to expand their e-commerce sales. The goal was for to drive targeted traffic to their website and optimize for conversions, using social media, email marketing, remarketing, and Adwords.
in less than a year
SOCIAL MEDIA SUCCESSES
on sales from social media marketing
Ad reach of 22.8m people in only 11 months
of Traffic came from social media marketing