Group 8A utilizes two decades of digital marketing experience and knowledge to create custom campaigns for all of our clients, optimizing brand identity and maximizing sales. Our services cover the gamut from Adwords, analytics, email marketing, social media, content marketing, and platform / website development.
Conversion Optimization & Site Enhancement

Ecommerce Platform Development

Search Engine Optimization

Search Engine Marketing

Analytics & Reporting

Email Marketing

Creative Services

Social Media

“If you don’t have a competitive advantage, don’t compete.” Jack Welch


A Boutique Digital Marketing Agency based in NYC

Group 8A is not the typical digital agency. We started as entrepreneurs with our own small businesses and know what it feels like to be at the mercy of unethical consultants. We have paid too much and gotten too little many times and we decided that we wanted to make a difference. Group 8A is a boutique digital marketing firm based in New York City, NY. We are a highly specialized group of individuals who have achieved over a decade of success and client satisfaction. In 2016 alone we launched over 20 new brands from scratch, six of which earned over 1 million in revenue. Our typical launch time from signing to sales is 3-14 days. In 2016, our firm had the largest month’s sales ever for a Shopify store. We also had the largest Black Friday and Cyber Monday sales ever for a Shopify store. We truly care for our clients and fully dedicate ourselves to every client who signs with us. Join Group 8A today and achieve the success that your business deserves.

  • $40 Million Dollars in Sales

    Generated by new sites launched in 90 days or less

  • Average Marketing Percentage

    Based on $40+ million of sales over the last 12 months

  • Average Market Share

    Based on total impressions in each market

  • Highest Month of Sales on Shopify Store Ever

    Highest sales generated on Black Friday & Cyber Monday on a Shopify store in history

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Some of our Faces

Group 8A team members collaborate to collectively and intelligently tackle all of our clients needs. Every member of the Group 8A team possesses a unique set of skills that make him or her vital to our client’s success. Whether it be SEM/SEO, creative and content development, or strategy and operations, Group 8A offers the best minds in the business.
Eric Samson
Eric Samson
CEO & Founder
A digital entrepreneur, Eric Samson is the Founder and Managing Director of Group8A. Eric has been building teams, strategies, and solutions with over 15 years of experience in the digital marketing space. Being an internet marketing strategist, Eric works directly with clients to develop a plan that coincides with their marketing goals. In Eric’s free time, he enjoys working on old cars, a good scotch and cigar, and vacationing in Puerto Rico.
Yoni Ellman
Yoni Ellman
Director of SEM & Analytics
Yoni Ellman is a Director of SEM & Analytics at Group8A. Yoni has over 10 years of experience across all the digital marketing channels focusing on client side engagement. Yoni is an expert in growing sales in SEM, Remarking, and Analytics. In Yoni’s free time he enjoys coaching wrestling, playing with numbers, and spending time with his daughter and wife.
Corinne Madonna
Corinne Madonna
Creative Director
Corinne is the Creative Director of Group8A. Corinne started as a buyer in the fashion industry and has a strong merchandising background. Over 8+ years of experience working as an expert in all aspects of e-commerce design. Corinne’s specialties include email marketing, site content management, merchandising, asset creation/design, and more. In her free time, Corinne enjoys spending time with her dog Lola, working on DIY projects, and visiting as many craft breweries as possible.
Elysse Madonna
Elysse Madonna
Account Manager
Elysse is the Account Manager of Group8A. Elysse specializes in content management, seo, social media marketing, and affiliate marketing management. In Elysse’s downtime she enjoys new adventures, the outdoors, and volunteering at the ASPCA.
Ari Simchi
Ari Simchi
Director Strategy & Operations
As a previous Tax Manager for Deloitte, Ari brings an array of knowledge in areas of management, finance, client relations, analysis, and more as the Director of Strategy and Operations for Group8A. Ari’s responsibilities are valuable to the Group8A team where his critical thinking skills, ability to analyze information, and creation of marketing plans are key to increasing sales and profits for clients. On Ari’s off time he likes to spend time with his family, watch and play sports and crack unfunny jokes.
Administrative Assistant
Lola is a German Shepherd who is happy that her mom works in a dog-friendly building so she can come to work with us everyday! Her responsibilities include, but aren’t limited to: greeting people, giving wet kisses, and crunching numbers. She enjoys long walks in NYC, hanging out with her cat bestie, Jinx, catching tennis balls, and taking naps in her moms office!

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