Paid Media
At Group 8A, we’re ROAS-obsessed. Our unified and thoughtful approach to your budget strategically reallocates spend to the right channels and devices - all while remaining hyper focused on ROAS so you have more budget working to grow sales.
MICRO DATA TESTING
Our proprietary insights platform allows for rapid micro data testing and gives you full transparency into how we’re utilizing this process daily to impact your bottom line.
BUDGET AGILITY
Our tailored merchandising strategies allow our team the flexibility to react quickly to seasonal and promotional trends and collaboratively allocate your budget at the right time on the right channel.
Paid Search
Our methodical forecasting approach and daily budgeting practices create an environment for effective brand and ROAS building.
BRAND GROWTH
We utilize intent-based keywords to create an environment for highly effective brand and ROAS building.
BRAND INVESTMENT
With the use of efficient brand capture tactics, we ensure that your current customer base remains loyal to you and your brand.
Paid Social
Our micro data testing approach and propriety insights platform allows for maximum use of your budget with minimal waste.
BRAND INVESTMENT
Through the identification of your distinctive assets, we take winning ad concepts and build them successfully into your brand identity, not the other way around!
TEST & SCALE
We take your top performing products and create aspirational ads to drive the sales of other high volume bestselling products.
Email & SMS
Our merchant-driven approach to your Email and SMS strategy aligns inventory, seasonality, retail calendar, and promotional cadence to create a winning mix that maintains brand integrity, while maximizing sales.
All customer touchpoints have consistent messaging with other channels to create a unified and holistic approach to driving ROAS.
CALENDAR CONCEPTION
Our Merchandising team builds out comprehensive promotional calendars using a holistic forecasting approach and consideration of your unique inventory position, margin goals, and promotional cadence.
CUSTOMER JOURNEY
Each campaign and automated communication with your customer is curated to speak specifically to the intended audience at that point in their buying journey – ultimately creating a relationship with your customer and increasing lifetime conversion rates.
Affiliate
Our ROAS-centric approach takes your brand awareness and engagement to the next level - paying for itself along the way.
OUTREACH
We get your brand covered with ROAS-Centric press! We stay top-of-mind with our list of affiliate network partners to ensure we are their first call and able to react quickly to opportunities for your brand.
COLLABORATION
We're on the business end of press and work hard to structure deals that make sense for our clients and the publishers.
Website Design
We deliver data-backed and performance-driven websites that are on-brand and fixed on conversion and user experience.
UI/UX
Every Group 8A site is specifically architectured to create the optimal user experience and convert your users into lifetime customers. Through a winning mix of analytics, heat mapping, and innovative design and functionality, we achieve a powerful online presence for your brand.
MERCHANT-APPROACH
Our Merchandising team taps into your customers’ habits, needs, behaviors, motivations, and emotions - creating a customer journey that leads to higher conversion and lifetime brand loyalty.
Digital Development
Our team of highly skilled developers pair technical innovation and ecommerce platform expertise to implement digital solutions that directly impact your site performance.
CONVERSION OPTIMIZATION
Through our proven optimization tactics and thorough understanding of end-user behavior, our development team implements site updates that make a measurable difference to your conversion rate and average order value - building your online presence for sustainable growth and long-term profitability.
