Our ROAS-centric approach takes your brand awareness and engagement to the next level-paying for itself along the way.
We get your brand covered with ROAS-centric press! W​e stay top-of-mind with our list of affiliate network partners to ensure we are their first call and​ ​able to react quickly to opportunities for your brand.
We're on the business end of press and work hard to structure deals that make sense for our clients and the publishers.
Echelon Fitness is one of the leading players in the at-home connected fitness equipment industry. In 2019, Group 8A launched an affiliate program for Echelon Fitness, with the goal of capturing market share and growing direct sales. In its first year, the affiliate program grew to 20.6% of all site revenue. In year two, affiliate traffic increased 7X and affiliate-sourced revenue grew 4X, with the program accounting for 26.5% of all site revenue
The a ffiliate strategy leveraged Group 8A's mass media relationships to present Echelon as the #1 choice for at-home fitness equipment.
Liverpool Los Angeles is an apparel brand that sells casual clothing and sportswear online and at specialty stores across the United States. In 2018, the company hired Group 8A to develop and manage its affiliate program. Liverpool Los Angeles wanted to efficiently balance cross-site shopping and encourage brand loyalty via direct-to-consumer sales, as well as out-perform industry and category benchmarks for top-of-funnel traffic and brand discovery.
Our team significantly improved top-of-funnel traffic to the Liverpool Los Angeles’ site by working closely with their PR agency to increase and monetize media coverage .
Kind Oasis, a premium wellness brand, partnered with Group 8A in July 2024 to address stagnant affiliate growth and limited brand exposure. At the time, the affiliate program was underperforming, media placements were minimal, and existing partnerships were not driving meaningful conversions.
Group 8A implemented a full-funnel affiliate strategy focused on curating high-impact partnerships and securing top-tier media placements in outlets like Forbes, The Daily Beast, Daily Mail, and Honest Brand Reviews. The approach prioritized performance-driven growth and ROI-focused partner activations.
Within seven months, affiliate-driven revenue grew 165% year-over-year. In the final four months of the period, growth accelerated further, with a 221% YoY increase, positioning Kind Oasis for continued momentum.
Group 8A did what no other agency could do and that was provide results! They did exactly what they said they would and exceeded my expectations! Don't waste your money and time using someone else. They are the team to use!
This agency does a great job. They are a performance based agency - a rarity in the industry. I have used Group 8A 3x for affiliate marketing services and their team is top notch. They really understand the industry and will help you avoid the coupon traps to deliver true affiliate marketing performance that drives incremental sales.
Working with Karl and Group SA has been nothing more than a collaboration. They deeply care about their clients and are focused on mutual success for all parties involved. Their approach is positive. collaborative while focused on delivering results.
While we can't always cover Karl's clients. I do always enjoy receiving his pitches. They are well thought out, concise and you can tell that he really takes the time to think about my time and needs before sending something along.
The team at Group BA bring a new twist to the affiliate marketing world. They work hard to come up with new and creative approaches and leave no stone unturned. It's always a pleasure!
Working with Group 8A has always felt like a partnership. It is clear that they approach Affiliate partnerships with an appreciation for both the merchant and publisher perspective. I have no doubt that Group 8A will be the right partner to manage your company's Affiliate program.
