Your Shopping Cart

It appears that your cart is currently empty!

CONTINUE SHOPPING

THE CHALLENGE

As an established brand, Autumn Cashmere has built easy-chic styles known for quality and style. With a strong retail presence, Autumn Cashmere engaged Group 8A to assist in growing their online and direct-to-consumer ecommerce presence.

THE STRATEGY

Group 8A and Autumn Cashmere recognized that while Autumn Cashmere was attracting significant traffic to the website, there was opportunity to enhance the customer journey and with that increase conversions.

liverpool

Group 8A worked with Autumn Cashmere to make data-based website optimization such as, creating relevant landing pages for promotions, improving Call to Actions on the site, and improving the overall site experience from a consumer perspective. In addition, we worked together to improve ecommerce inventory availability in key styles that previously had limited inventory backing.

list

Group 8A worked with Autumn Cashmere to make data-based website optimization such as, creating relevant landing pages for promotions, improving Call to Actions on the site, and improving the overall site experience from a consumer perspective. In addition, we worked together to improve ecommerce inventory availability in key styles that previously had limited inventory backing.

shoshana

list

liverpool

Group 8A used relevant targeted ads to resonate with the consumer using audiences that had proven to convert. Once effective audience targeting was in place, the team drove relevant in-market traffic on both Paid Search and Paid Social.

fitnation fitnation

THE RESULTS

154%

increase in website
traffic

fitnation fitnation

THE RESULTS

55%

increase in year over year sales growth rate (past 3 years)

fitnation fitnation

THE RESULTS

53%

increase in conversion rate - Improvement in the onsite conversion experience

Services Used
  • Paid Search

  • Paid Social