As a golf equipment retailer whose bread and butter is through brick and mortar and retail partners, Powerbilt engaged Group 8A to assist in growing their online and direct-to-consumer ecommerce presence.
With Powerbilt’s wide distribution and brand recognition at the brick-and-mortar level. Group 8A took a micro-testing and scaled approach, running Google Shopping ads to start learning which products resonate most with consumers online and which search terms most closely connected to those products.
Through testing different categories of business i.e. Men, Women, Juniors, and Accessories; Juniors clubs showed positive performance among the rest.
Reacting quickly, the team scaled into the encouraging data points and drove significant growth in intent-based Google Shopping sales from Toddler products ages 0-8 years old. We also developed a reusable listing of top converting generic search terms/keywords to be used in future Google Shopping and Google Search marketing.
increase in Junior product ecommerce sales