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THE CHALLENGE

As a golf equipment retailer whose bread and butter is through brick and mortar and retail partners, Powerbilt engaged Group 8A to assist in growing their online and direct-to-consumer ecommerce presence.

THE STRATEGY

With Powerbilt’s wide distribution and brand recognition at the brick-and-mortar level. Group 8A took a micro-testing and scaled approach, running Google Shopping ads to start learning which products resonate most with consumers online and which search terms most closely connected to those products.

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Through testing different categories of business i.e. Men, Women, Juniors, and Accessories; Juniors clubs showed positive performance among the rest.

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liverpool

Reacting quickly, the team scaled into the encouraging data points and drove significant growth in intent-based Google Shopping sales from Toddler products ages 0-8 years old. We also developed a reusable listing of top converting generic search terms/keywords to be used in future Google Shopping and Google Search marketing.

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THE RESULTS

70%
sales increase

powerbuilt powerbuilt

THE RESULTS

100%+
increase in Junior product ecommerce sales

Services Used
  • Paid Search

  • Paid Social

  • Website Design

  • Website Development

  • Conversion Optimization