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THE CHALLENGE

Rosepops launched during an increasingly competitive preserved roses online marketplace. With a great product and brand story in hand, Rosepops signed on with Group 8A to help navigate through the competitive E-Commerce environment and grow brand awareness and sales.

THE STRATEGY

While there were established and emerging preserved rose brands, Rosepops stood out with a few key unique value propositions - top level quality, great pricing and a delightful pop-up function. Group 8A developed a multi-channel strategy that focused on micro-testing various marketing components (i.e., messaging, creatives, audiences, keywords etc.) to determine top performing combinations that resonated with customers and then worked to amplify those successes.

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Because of the occasion-based seasonal peaks of the brand (Valentines Day, Mothers Day etc.) we directed the majority of our micro-testing to time periods that did not surround national holidays or occasions. This allowed our team to test, learn and analyze on lower budgets leading to significantly more confident and meaningful “in-season” scalability and growth.

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During non-occasion based time periods, we also developed testing strategies around capitalizing on everyday celebrations (i.e. birthdays, anniversaries etc.) to help turn a more seasonal business into one that consistently grows and serves their customer base year round.

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THE RESULTS

291%
increase in MONTHLY SALES
92%
increase in MONTHLY
ORDER VALUE



Services Used
  • Paid Search

  • Paid Social

  • Design

  • Website Development

  • Email/Text Marketing

  • Conversion Optimization

  • Affiliate Marketing