THE CHALLENGE

Being a large brand in multiple retail stores, Shoshanna’s focus was almost completely centered on their retail presence, leaving their direct-to-consumer footprint uncultivated. They had spoken with multiple agencies in an attempt to start growing their online presence, but ultimately engaged with Group 8A as they appreciated the performance-based payment structure understanding that it incentivizes aligned interests more than the traditional agency percent-of-spend payment structure. Shoshanna and Group 8A’s goal was to help bring this retail success online and grow the direct-to-consumer presence.

THE STRATEGY

Shoshanna had developed strong brand recognition through its retail presence, but hadn’t utilized digital marketing platforms meaningfully to drive sales. Our first step was to go after the lowest hanging fruit: anyone who knew of Shoshanna. Through branded Google search and Shopping campaigns, we ensured everyone who either had heard about us would buy for the first time or if they had bought in the past would shop again

These branded campaigns had ROIs in the double digits.

With the branded success, we then started widening the net through prospecting campaigns on Facebook andThese campaigns had returns of 12-13x the marketing spend. more generic search campaigns on Google. Utilizing Shoshanna’s wholesale success in department stores, our primary objective was to target anyone on Facebook who showed interest in the large department stores. With the success here, we went higher up the funnel and targeted anyone interested in the Net-A-Porter concept.

Once we developed significant purchase activity through the marketing, we created lookalike audiences for targeting on Facebook as another measure to reach more potential shoppers.

These campaigns had returns of 12-13x the marketing spend.
shoshana

Logo list

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liverpool

On top of all this, we made sure to stay in front of anyone who previously visited our site through remarketing campaigns on both paid search and paid social platforms.

Dynamic remarketing campaigns on Google had an ROI over 7x over the span of a year, while Facebook Remarketing campaigns showed returns of 9x the spend.

THE RESULTS

  • 60%

    Year over Year

    Revenue

    INCREASE

  • 70%

    CONVERSION

    rate

    increase

  • 2019 Holiday season

    (November 2019-Jan 2020)

    increaseYear over year

THE RESULTS

  • 60%

    Year over Year

    Revenue

    INCREASE

  • 70%

    CONVERSION

    rate

    increase

  • 2019 Holiday season

    (November 2019-Jan 2020)

    increaseYear over year

  • 60%

    Year over Year

    Revenue

    INCREASE

  • 70%

    CONVERSION

    rate

    increase

  • 2019 Holiday season

    (November 2019-Jan 2020)

    increaseYear over year

  • 60%

    Year over Year

    Revenue

    INCREASE

  • 70%

    CONVERSION

    rate

    increase

  • 2019 Holiday season

    (November 2019-Jan 2020)

    increaseYear over year

  • 60%

    Year over Year

    Revenue

    INCREASE

  • 70%

    CONVERSION

    rate

    increase

  • 2019 Holiday season

    (November 2019-Jan 2020)

    increaseYear over year

SERVICES USED
  • Paid Search

  • Paid Social

  • Remarketing

  • Display

  • Conversion Optimization