The Unlikely Partnership Between Retail and E-Commerce

by Ari Simchi |

In a traditional business model, a business focuses on one role within the distribution chain and learns to do that part really, really well. But with technology being in everyone’s pockets and at everyone’s fingertips, even businesses who have typically only been in wholesale can engage with (and sell to) the end customers.

Sass as a Strategy: How Netflix's Twitter Became Just as Entertaining as Its Shows and Movies

by Group 8A |

Ari Simchi, Strategy & Operations at Group 8A, was featured in Fortune in the article "Sass as a Strategy: How Netflix's Twitter Became Just as Entertaining as Its Shows and Movies" by Chris Morris

Client Case Study: Baby Brezza

by Group 8A |

We Just Launched Our Content Site on Shopify. Here’s Why!

by Corinne Madonna |

For years we’ve been recommending Shopify to our e-commerce clients because, simply, it ranked #1 among other e-commerce platforms.  Since using Shopify, we’ve seen a lot of success and client satisfaction which got us thinking, “Why are we still using WordPress?”.  We loved so many of the features Shopify was able to provide to our clients. It allows for...

Why Micro Data Matters More (to us) Than Big Data

by Ari Simchi |

Imagine if we used a one-size-fits-all macro approach to buying groceries. For some, it would work out perfectly – restaurant owners could stock their kitchens with wholesale goods and bakeries could purchase eggs in the thousands. But what would a small family do if they were forced to buy large quantities of food, without being able to adjust or supplement...

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