Most brands aren’t struggling because nothing is working.They’re struggling because they can’t tell what’s actually working.From the outside, things look fine: Sales are coming in Ads are running Revenue isn’t...
On paper, everything looked strong. Meta was reporting efficient ROAS. Revenue in-platform was growing. Spend was scaling. But topline business growth wasn’t keeping pace. Something didn’t add up. When we...
Caleb Siegel “When you’re doing something you enjoy, it doesn’t feel like work.” For those of us at Group 8A, a New York City-based digital marketing agency, this is our...
Karl Holzwarth Meet Diana Marks. The Belarus-born, LA-based social media influencer has accumulated almost 500,000 followers on Instagram and thousands more on TikTok, Twitter and elsewhere.
Karl Holzwarth Being a blogger or influencer doesn’t have to be all about the glitz, glam, and likes. In fact, some of the most intriguing personalities on social media are...
Karl Holzwarth >Elly Brown has a good thing going for her. With her Instagram account, which has over 100,000 followers, and her blog, she dishes out tips on fashion and beauty and...
Eric Wendt, a Content Marketing Manager at Attentive® If you’re wondering why you couldn’t escape headlines about why text message marketing was the wave of the future last year, there’s...
