Our latest thoughts on getting the most out of your brand in an ever evolving digital landscape.

From Homelessness to YouTube Beauty Star: EyeCandyCandice Used Her Early Years as a Catalyst for Success

Karl Holzwarth
If you haven’t heard of EyeCandyCandice, then you’re probably not paying attention to the massive beauty industry being propelled by social media influencers.

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How “being yourself” can actually lead to success

Karl Holzwarth

Mayer is one person who truly embodies that statement. Since high school, his interest and passion for golf has multiplied exponentially. He lives, breathes, and plays golf, and he does so with his own goofy spin on...

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TikTok tips from Andrew Angel, a rising TikTok star

Karl Holzwarth

We at Group8A caught up with Andrew Angel, one of TikTok’s young influencers from Richmond, VA who has so far amassed over 6 million likes and more than 155,000 followers. The rising star dished out advice for...

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Batsheva Haart path to success: From ‘Intrigue’ to 15 Million likes

Karl Holzwarth
The journey to one finding his or her path is often unpredictable. At every step of the way, life gives us a fork in the road. While some decisions may be agonizing, with others, a simple nudge...

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